I see design as a form of communication that (for the most part) transcends language and cultural barriers. And I see software such as the Adobe suite as the pen that the designer uses to communicate. The paintbrush is Adobe illustrator as indicated by the AI above the brush and the star shape coming off the tip is the designers creative spark. I have used orange as the primary colour for my design as it is the colour used in the illustrator logo, and blue for the guides as they are oranges compliment. I have drawn in the guides and bezier handles to show the underlying technicalities of the design process. The brushes stroke continuously shrinks, leaning the eye to the brush. The brush itself is made from typography, utilising closure. The whole piece is arranged along a single axis, that intersects the brush length ways.
Got a little carried away designing this mindmap…
When I started the first designs for the font that would soon become Newspeak my intent was to design an uncomplicated font that was purposefully simple. The reason for this was two fold; I have a personal preference for uncomplicated design, and given the time constraints I was given it wouldn’t be feasible to design an outrageously complex font without it finishing up half baked and ,more importantly, tacky.
I worked through many revisions of the font. So many that by the time I came to my final design it was no longer even similar to where I had started.
I believe in the end I was successful in creating a font that is both simple enough to be completed in the allocated time but still consistent and relatively well designed. If I had one doubt with my design it would be the diagonal lines found in a few letters. I couldn’t find a better way to redesign the letters while still keeping it legible and I’m not entirely certain how I feel with the final results of certain letters. Specifically letters like “X”.
The targeted use of Newspeak is anything that requires a kind of computational uniformity. It could be used for advertising various tech products, or as a SCI-FI movie title.
Basic Title Font